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Club Types

Tectalic Wine Club supports two club types: Curated and Choose Your Own. The club type determines who selects the wines — you or your customers.

Comparison

Aspect Choose Your Own Curated
Wine selection Customers choose from your product pool You pre-select the wines
Quantities Customers decide how many of each wine You set the quantity for each wine
Multi-case orders No (exactly 1 case) Supported (1x, 2x, 3x, etc.)
Price at signup Varies by customer selection Exact price shown
Change Items (portal & admin) Available Not available
Inventory planning Must stock all available wines Predictable quantities
Fulfillment Different per customer Same pick list every order
Add products from Shopify product page Yes No (use Club Settings in the app)

Choose Your Own Clubs

In a Choose Your Own club, customers pick their own wines from a product pool you define. They build their case from your available selection, choosing any combination that fills the case size.

Example: "Build Your Own 6-Pack" = Customer picks any 6 wines from the club's product selection

Setting Up a Choose Your Own Club

  1. Create a new club and select Choose Your Own as the type
  2. For each frequency and case size combination, define the available product pool (no quantities needed)
  3. Set the discount percentage
  4. Publish the club

You can also add products to a Choose Your Own club directly from the Shopify product page via the Purchase Options extension.

Customer Experience

  1. Customer browses all wines in the available pool
  2. Customer picks wines until reaching the case size
  3. Customer has full control over their selection
  4. Price is determined at checkout based on what they selected

Members can change their wine selection for future orders at any time through the customer portal or by contacting you.

When to Choose Choose Your Own

  • Customers want to explore and personalise
  • You offer a broad product catalogue
  • Supporting dietary restrictions or preferences
  • Encouraging discovery through choice
  • Building customer engagement through selection

Curated Clubs

In a Curated club, you pre-select the exact wines and quantities that customers receive. Customers see what they're getting and can choose to order multiple cases, but they cannot modify the wine selection.

Example: "Summer Reds 6-Pack" = 2x Cabernet Sauvignon + 2x Pinot Noir + 2x Merlot

Setting Up a Curated Club

  1. Create a new club and select Curated as the type
  2. For each frequency and case size combination, add specific products from your inventory and set the quantity for each
  3. Quantities must add up to the case size (e.g., 2 + 2 + 2 = 6 for a 6-bottle case)
  4. Set the discount percentage
  5. Publish the club

Product Availability

Curated combinations are automatically hidden from the signup widget if any selected product becomes unavailable (deleted, out of stock, or unpublished). This ensures customers can only sign up for complete cases.

When a product becomes unavailable, you receive an email alert. To restore the combination, replace the unavailable product in Club Settings or wait for the product to become available again (e.g., restocked). The combination reappears automatically.

Customer Experience

  1. Customer views the pre-selected wines (read-only)
  2. Customer chooses how many cases to order (1x, 2x, 3x, etc.)
  3. Price is shown upfront since products are pre-selected

When to Choose Curated

  • Sommelier-selected seasonal collections
  • A "trust us" premium experience
  • Simplified customer decision-making
  • Consistent and predictable fulfillment operations
  • Limited-edition or themed selections