Customer Emails¶
The app automates customer communication through emails and provides tools for targeted marketing through Shopify customer segments.
Automated Emails¶
The app sends emails automatically at key points in the subscription lifecycle. All emails use your configured branding (from name, reply-to address, and logo).
| When It's Sent | |
|---|---|
| Welcome | When a new member signs up |
| Upcoming order reminder | 14 days and 2 days before billing |
| Subscription paused | When a subscription is paused |
| Subscription resumed | When a subscription is resumed |
| Subscription reactivated | When a subscription is reactivated after payment failure |
| Subscription cancelled | When a subscription is cancelled |
| Order skipped | When the next order is skipped |
| Order expedited | When an Order Now request succeeds |
| Order expedited failed | When an Order Now attempt fails |
| Billing failed | When a subscription payment fails (includes retry schedule) |
| Billing failed (final) | When all payment retry attempts are exhausted and the subscription is placed on hold |
| Items changed | When subscription items are changed |
| Delivery address changed | When the delivery address is updated |
Merchant alerts
The app also sends alerts to you (the merchant) for billing failures and curated product issues. See Merchant Emails for details.
Email Branding¶
Configure your email identity in the app under Settings > Emails:
- From name — The sender name shown in the customer's inbox (e.g., your winery name)
- Reply-to email — Where customer replies are sent
- Logo — Your logo displayed in emails
See Settings > Email for detailed configuration options including custom subject lines and enabling or disabling individual templates.
Customer Segments¶
The app automatically creates Shopify customer segments so you can target members in marketing campaigns and automations.
Shop-level segments¶
Two segments are created when you install the app:
| Segment | Who's included |
|---|---|
| Wine Club Subscribers | All customers with an active wine club subscription |
| Wine Club Non-Subscribers | All customers without an active subscription |
These are useful for broad targeting — for example, sending a win-back campaign to non-subscribers or a loyalty offer to all active members.
Per-club segments¶
A segment is also created for each club when you publish it (e.g., "Red Club Subscribers"). These let you target members of a specific club.
How per-club segments work:
- When a customer signs up, they are tagged with the club name
- When a subscription ends (cancelled, expired, or failed), the tag is removed (only if they have no other active subscriptions to that club)
- A Shopify customer segment filters customers by this tag
If you rename a club, the segment name updates to match.
Using segments for marketing¶
- Send targeted email campaigns to members of specific clubs
- Create Shopify automations triggered by segment membership
- Analyse customer data by club in Shopify's analytics
- Build audiences for advertising platforms
All segments are created automatically. No setup required.