Skip to content

Setting Up Your Landing Page

Before launching, create a dedicated page on your storefront that explains your wine club offering and lets customers sign up. This page is the main entry point for new members.

1. Create a Page Template

  1. In your Shopify admin, go to Online Store > Themes > Customize
  2. From the page dropdown at the top, select Pages > Create template
  3. Design the page to your preference

2. Add the Signup Widget

The signup widget lets customers browse your published clubs and join directly from the page. To add it:

  1. In the Template area, click Add section
  2. From the Apps tab, select Wine Club Sign Up
  3. In the block settings, you can set the primary color, which changes the button color

The filters above the club plans default to the largest case size with the most frequent delivery option.

3. Add Your Content

Use the page to explain what makes your wine club worth joining. Consider including:

  • What members receive — describe your club offerings, frequencies, and case sizes
  • Pricing and value — highlight the member discount and what's included
  • Perks and benefits — mention free shipping, member discounts on one-off purchases, or other perks
  • How it works — briefly explain the signup, delivery, and management process
  • Images — showcase your wines, vineyard, or past club selections

Keep the content focused on helping customers understand your offering and feel confident signing up.

4. Save the Template

Once your content and signup widget are in place, click Save in the theme editor.

5. Create and Publish the Page

  1. In your Shopify admin, go to Online Store > Pages
  2. Click Add page, configure the page as needed and set the visibility to Visible
  3. For the template, select the template you just created
  4. Click Save

6. Add Navigation

Don't forget to add your new wine club page to the store menu so customers can find it:

  1. In your Shopify admin, go to Content > Menus
  2. Add a link to your wine club page

Consider also linking to it from your homepage and footer navigation.

Your wine club is now live and ready to accept subscriptions!