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Setting Up Your Landing Page

Before launching, create a dedicated page on your storefront that explains your wine club offering and lets customers sign up. This page is the main entry point for new members.

Using an older theme?

The steps below require an Online Store 2.0 theme. If your store uses an older (vintage) theme, you can use the all-clubs signup link or club signup links instead — both work with any theme.

1. Create a Page Template

  1. In your Shopify admin, go to Online Store > Themes > Customize
  2. From the page dropdown at the top, select Pages > Create template
  3. Design the page to your preference

2. Add the Signup Widget

The signup widget lets customers browse your published clubs and join directly from the page. To add it:

  1. In the Template area, click Add section
  2. From the Apps tab, select Wine Club Sign Up
  3. In the block settings, you can set the primary color, which changes the button color

The filters above the club plans default to the largest case size with the most frequent delivery option.

3. Add Your Content

Use the page to explain what makes your wine club worth joining. Consider including:

  • What members receive — describe your club offerings, frequencies, and case sizes
  • Pricing and value — highlight the member discount and what's included
  • Perks and benefits — mention free shipping, member discounts on one-off purchases, or other perks
  • How it works — briefly explain the signup, delivery, and management process
  • Images — showcase your wines, vineyard, or past club selections

Keep the content focused on helping customers understand your offering and feel confident signing up.

4. Save the Template

Once your content and signup widget are in place, click Save in the theme editor.

5. Create and Publish the Page

  1. In your Shopify admin, go to Online Store > Pages
  2. Click Add page, configure the page as needed and set the visibility to Visible
  3. For the template, select the template you just created
  4. Click Save

6. Add Navigation

Don't forget to add your new wine club page to the store menu so customers can find it:

  1. In your Shopify admin, go to Content > Menus
  2. Add a link to your wine club page

Consider also linking to it from your homepage and footer navigation.

Your wine club is now live and ready to accept subscriptions!

Each enabled club has its own unique signup link that you can share anywhere — email campaigns, social media, QR codes, partner referrals, or any other channel. The link takes customers directly to that club's signup widget within your store's theme, without showing other clubs or filters.

To copy a club's signup link:

  1. Open the club group in the app
  2. Next to each enabled club, click the Copy signup link button
  3. Paste the link wherever you need it

Note

Club signup links show the signup widget and your store's theme — but don't support custom content like images or text. For a fully customised experience, use the signup widget on a landing page instead.

Every store has an all-clubs signup link that shows all published club groups in one place. This works with any theme, including older (vintage) themes that don't support the signup widget block.

To copy the all-clubs signup link:

  1. In the app, go to Clubs
  2. From the page actions, click Copy all-clubs signup link
  3. Paste the link wherever you need it — store navigation, emails, social media, etc.

Tip

The all-clubs signup link is the quickest way to get a working signup experience if your theme doesn't support app blocks.

Hiding Clubs from the Signup Widget

By default, all published club groups appear on your landing page and the all-clubs signup link. If you want a club group to only be accessible via its club signup link — for example, a VIP tier that you share privately — you can unlist it:

  1. Open the club group
  2. In the sidebar, under Signup page visibility, select Unlisted
  3. Save the club group

The club group will be hidden from the signup widget, but all its club signup links continue to work. Everything else — billing, selling plans, customer segments — remains unchanged.

Tip

This is useful when you have multiple tiers for different customer groups. Share each tier's direct link with the right audience, without cluttering your main signup page.