Launching Your Wine Club¶
Once your club(s) and landing page are configured, test the complete flow and then promote it to customers.
1. Test the Complete Flow¶
Before promoting your club, test the entire signup and management experience:
- Visit your storefront and use the signup widget to view your club options, and ensure all pricing is correct.
- Choose a club to join, and complete checkout and place an order
- Check the subscription appears in the Tectalic Wine Club admin
- Visit the customer portal and try the available actions (pause, skip, etc.)
2. Promote Your Club¶
Once everything is working, promote your club to customers:
- Share your wine club landing page on social media and in email campaigns
- Create Shopify customer segments for targeted marketing (these are created automatically per club)
- Set up free shipping for wine club members if you haven't already (see Setting Up Your Wine Club)
- Consider setting up a member discount on one-off purchases (see Setting Up Your Wine Club)