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Preparing Your Products

Before creating your wine club, consider how your Shopify products are set up. A small amount of preparation now can save significant ongoing administration.

Individual Bottle Products

The app is designed to work with your existing Shopify products. Each product you add to a club should represent an individual bottle, not a whole case or multi-pack. The app builds cases from individual bottle products based on the case size the customer selects.

For example, if you offer a 6-pack club, you add individual wine products and the app combines them into a 6-bottle case — you don't need to create a separate "6-pack" product.

Use Non-Vintage Products

We recommend using non-vintage wine products for your wine club. Because subscriptions deliver over multiple billing cycles, vintage-specific products (e.g., "2023 Cabernet Sauvignon") create ongoing maintenance — you'd need to swap out products in your clubs and update every active subscription each time a vintage changes.

Non-vintage products (e.g., "Cabernet Sauvignon") avoid this entirely. The product stays the same across billing cycles, and you simply fulfill with whatever vintage is current.

Benefits

  • No product swaps — you don't need to update your club configuration or individual subscriptions when a vintage rolls over
  • Less administration — fewer changes means less overhead for you and fewer disruptions for your members
  • Simpler inventory — one product listing per wine, regardless of vintage

How to Set Up Non-Vintage Products

You have two options:

  1. Create new non-vintage products — create a new product for each wine without vintage details in the title (e.g., "Pinot Noir" instead of "2023 Pinot Noir"). Set the product status to Active with the sales channel visibility set to only the channels you want it on, or use a status of Unlisted if you don't want it appearing in search results or collections.

  2. Update existing products — remove vintage references from the product title, description, and other details. This is simpler if you don't need to keep vintage-specific listings for one-off sales.

Keep vintage products for one-off sales

You can maintain separate vintage-specific products for direct retail sales alongside your non-vintage subscription products. This gives you the best of both worlds — vintage detail for one-off customers and low-maintenance listings for subscribers.