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Preparing Your Products

Before creating your wine club, consider how your Shopify products are set up. A little preparation now can save ongoing administration.

The app is designed to work with your existing Shopify products.

Individual Bottle Products

Each product you add to a club should represent an individual bottle, not a whole case or multi-pack. The app builds cases from individual bottle products based on the case size the customer selects.

For example, if you offer a 6-pack club, you add individual wine products and the app combines them into a 6-bottle case — you don't need to create a separate "6-pack" product.

Shopify Product Status

Shopify products can be set to Active or Unlisted. Both work with the wine club app:

  • Active — the product is typically visible on your online store. Customers can find it in collections, search results, and browse to it directly.

  • Unlisted — the product is not typically visible in your online store, but can still be accessed via a direct link. Unlisted products will still appear on the wine club signup page and the Change Items screen in the customer portal.

    Tip

    Unlisted is a great option for wines you want to reserve exclusively for club members.

Products with a status of Draft or Archived will not be shown to customers on the signup page or Change Items screen.

When setting up or editing clubs, the product picker filters products by status depending on the club type:

  • Choose Your Own clubs — Active, Unlisted, and Draft products can be selected. Draft products won't appear to customers until published, making this useful for pre-staging wines in the available pool before release.
  • Curated clubs — only Active and Unlisted products can be selected, since curated selections push directly to live subscriptions.
  • Archived products can never be selected when adding or replacing products.

Learn more about Shopify product statuses

Inventory Tracking

Shopify products can have inventory tracking turned on or off. Both options work with the wine club app, but the setting affects how subscription renewals are processed.

  • Inventory tracking off — renewals will always go through regardless of stock levels. This is the simplest option if you don't need to track inventory for your club wines.
  • Inventory tracking on — stock levels are checked when processing a renewal. If a product is out of stock, the renewal may fail. See Billing & Payments for details.

Learn more about Shopify inventory tracking

Vintages

Most wineries create a separate Shopify product for each vintage (e.g., "2023 Shiraz" and "2024 Shiraz") rather than updating the same product in place. This approach gives you full control over pricing, descriptions, and images for each vintage while keeping a clear history.

When a new vintage arrives, the app makes it easy to swap it into your club and update all existing subscriptions at once. See Vintage Rolls for a step-by-step workflow.