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Setting Up Your Landing Page

Before launching, create a dedicated page on your storefront that explains your wine club offering and lets customers sign up. This page is the main entry point for new customers.

Using an older theme?

The steps below require an Online Store 2.0 theme. If your store uses an older (vintage) theme, you can use the all-clubs signup link or club signup links instead — both work with any theme.

1. Create a page template

  1. In your Shopify admin, go to Online Store > Themes > Customize
  2. From the page dropdown at the top, select Pages > Create template
  3. Design the page to your preference

2. Add the signup widget

The signup widget lets customers browse your published clubs and join directly from the page. To add it:

  1. In the Template area, click Add section
  2. From the Apps tab, select Wine Club Sign Up
  3. In the block settings, you can set the primary color, which changes the button color

The filters above the club plans default to the largest case size with the most frequent delivery option.

3. Add your content

Use the page to explain what makes your wine club worth joining. Consider including:

  • What customers receive — describe your club offerings, frequencies, and case sizes
  • Pricing and value — highlight the club discount and what's included
  • Perks and benefits — mention free shipping, club discounts on one-off purchases, or other perks
  • How it works — briefly explain the signup, delivery, and management process
  • Images — showcase your wines, vineyard, or past club selections

Keep the content focused on what your club offers and why it's worth joining.

4. Save the template

Once your content and signup widget are in place, click Save in the theme editor.

5. Create and publish the page

  1. In your Shopify admin, go to Online Store > Pages
  2. Click Add page, configure the page as needed and set the visibility to Visible
  3. For the template, select the template you just created
  4. Click Save

6. Add navigation

Don't forget to add your new wine club page to the store menu so customers can find it:

  1. In your Shopify admin, go to Content > Menus
  2. Add a link to your wine club page

Consider also linking to it from your homepage and footer navigation.

Your wine club is now live and ready to accept subscriptions.

Signup links let you share a wine club directly with customers — in email campaigns, on social media, as QR codes for tasting rooms, with partners, or anywhere else. Every link lands customers on your store's signup widget so they can join in a few clicks.

You have three levels to choose from, depending on how targeted you want the experience to be:

  • All-Clubs — shows every published club group, with filters. Best for a single link on your homepage or in store navigation.
  • Club group — shows one club group and all of its case size and frequency options. Best for promoting a specific wine club to a targeted audience.
  • Individual club — takes customers straight to a single case size and frequency, with no other options shown. Best for embedding behind a specific call-to-action like "Subscribe — 12 bottles, every 3 months".

Each "Copy signup link" button in the app has a tooltip describing exactly what the customer will see, so you can pick the right one before you share it.

Every store has an all-clubs signup link that shows all published club groups in one place. This works with any theme, including older (vintage) themes that don't support the signup widget block.

To copy the all-clubs signup link:

  1. In the app, go to Clubs
  2. From the page actions, click Copy signup link
  3. Paste the link wherever you need it — store navigation, emails, social media, etc.

Tip

The all-clubs signup link is the quickest way to get a working signup experience if your theme doesn't support app blocks.

Each published club group has its own signup link that shows all of its enabled clubs (case size and frequency combinations) on one page. Customers choose which option suits them, without seeing your other club groups.

To copy a club group's signup link:

  1. Open the club group in the app
  2. From the page actions in the top right, click Copy signup link
  3. Paste the link wherever you need it

After publishing a new club group through the setup wizard, the final step also shows a QR code and a Copy signup link button for the same URL — handy for printing on cellar door signage straight away.

Each enabled club within a club group has its own signup link that skips the selection step entirely — customers go straight to that exact case size and frequency. Best for narrow campaigns where you want to remove all friction.

To copy an individual club's signup link:

  1. Open the club group in the app
  2. Next to each enabled club, click the Copy signup link button
  3. Paste the link wherever you need it

Note

Signup links show the signup widget and your store's theme — but don't support custom content like images or text. For a fully customised experience, use the signup widget on a landing page instead.

Already have customers?

If you have existing customers from another system or spreadsheet, you can skip individual signups and import them in bulk instead.

Cellar door signups

Signup links work well for cellar door and tasting room signups — generate a QR code and let customers sign up on their own device. See Cellar Door for details.

Hiding clubs from the signup widget

By default, all published club groups appear on your landing page and the all-clubs signup link. If you want a club group to only be accessible via its club signup link — for example, a VIP tier that you share privately — you can unlist it:

  1. Open the club group
  2. In the sidebar, under Signup page visibility, select Unlisted
  3. Save the club group

The club group will be hidden from the signup widget, but all its club signup links continue to work. Everything else — billing, selling plans, customer segments — remains unchanged.

Tip

This is useful when you have multiple tiers for different customer groups. Share each tier's direct link with the right audience, without cluttering your main signup page.