Club Types¶

Tectalic Wine Club supports two club types: Curated and Choose Your Own. The club type determines who selects the wines — you or your customers.

Comparison¶

Choose Your Own clubs¶

In a Choose Your Own club, customers pick their own wines from a product pool you define. They build their case from your available selection, choosing any combination that fills the case size.

Example: "Build Your Own 6-Pack" = Customer picks any 6 wines from the club's product selection

Setting up a Choose Your Own club¶

The quickest way to create a Choose Your Own club is with the guided setup wizard — click Create wine club on the dashboard or clubs page and follow the steps. The wizard covers naming, frequencies, case sizes, discounts, and wines, then previews the result before you publish or save a draft.

You can also use the manual editor for full control on one page — click Skip the guided setup on the first step of the wizard.

Either way, the key steps are:

1. Select Choose Your Own as the club type
2. Define the available product pool (no quantities needed)
3. Choose your frequencies and case sizes
4. Set the discount percentage
5. Publish the club

You can also add products to a Choose Your Own club directly from the Shopify product page via the Purchase Options extension.

Customer experience¶

1. Customer browses all wines in the available pool
2. Customer picks wines until reaching the case size
3. Customer has full control over their selection
4. Price is determined at checkout based on what they selected
5. For repeat orders, the customer's selection carries over to the next case. They only revisit the portal if they want to swap wines.

Customers can change their wine selection for future orders at any time through the customer portal, or by contacting you. The upcoming order reminder email, sent 14 days and 2 days before each billing date, prompts them to swap wines if they want to. If they do nothing, the previous selection ships as is.

When to select 'Choose Your Own'¶

• Customers want to explore and personalise
• You offer a broad product catalogue
• You want to support dietary restrictions or preferences

Curated clubs¶

In a Curated club, you pre-select the exact wines and quantities that customers receive. Customers see what they're getting and can choose to order multiple cases, but they cannot modify the wine selection.

Example: "Summer Reds 6-Pack" = 2x Cabernet Sauvignon + 2x Pinot Noir + 2x Merlot

Setting up a Curated club¶

The quickest way to create a Curated club is with the guided setup wizard — click Create wine club on the dashboard or clubs page. Pick your frequencies, case sizes, and discounts first, then choose your wines. The wizard splits bottles evenly across each case size, with any remainder going to the first wines in your list. You can fine-tune quantities per club afterwards in the manual editor.

You can also use the manual editor directly — click Skip the guided setup on the first step of the wizard.

Either way, the key steps are:

1. Select Curated as the club type
2. Choose your frequencies and case sizes
3. Add specific products from your inventory and set the quantity for each
4. Quantities must add up to the case size (e.g., 2 + 2 + 2 = 6 for a 6-bottle case)
5. Set the discount percentage
6. Publish the club

Product availability¶

Curated clubs are automatically hidden from the signup widget if any selected product becomes unavailable (deleted, out of stock, or unpublished). This ensures customers can only sign up for complete cases.

When a product becomes unavailable, you receive an email alert. To restore the club, replace the unavailable product in Club Settings or wait for the product to become available again (e.g., restocked). The club reappears automatically.

Updating curated selections¶

When you change the wines in a Curated club, the update is automatically applied to all existing subscriptions. This makes it easy to manage seasonal collections and vintage rolls — update the selection once and every subscriber receives the new wines on their next order.

See Managing Clubs > Changing Products for details.

Customer experience¶

1. Customer views the pre-selected wines (read-only)
2. Customer chooses how many cases to order (1x, 2x, 3x, etc.)
3. Price is shown upfront since products are pre-selected

When to select 'Curated'¶

• Sommelier-selected seasonal collections
• A "trust us" premium experience
• You want every order to have the same pick list
• Limited-edition or themed selections